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Gala-3 armchair in red upholstery brings this dining room to life

Art of Hospitality Design

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Designing to Create Amazing Spaces

One of the most important skills for hospitality interior designers is balancing a clients’ wish list while ensuring an excellent guest experience. It is an underestimated yet necessary skill. Negotiating choices from materials to seating, lighting to color often means satisfying the tastes, needs, and whims of a client while impressing guests with the look of the design and providing a space for their comfort.


Color, lighting materials, and space are all great ways to define a hospitality space.

Helping onboard clients to your vision can be easier if they see the entire project broken into smaller, unique spaces. Dividing a project into distinct segments illustrates how each area is its own and yet contributes to the overall design of the space. Color, lighting, upholstery are materials used to define separate areas. And, when these materials are woven throughout the overall project, they unify the whole design.

Use Furniture to Unify a Space

Of course, furniture is also a unifying design element. Whether featured as an ensemble or a singular piece, furniture certainly is a major impact on a space. Using pieces from the same furniture collection creates a cohesive aesthetic throughout a restaurant or hotel design. It also allows designers to play with style, as furniture then bridges a project’s smaller, distinct areas into the overall design. Integrating fabrics, stains, and other materials into the furniture styling helps integrate these areas throughout a space.

Cambria Mile North distinguishes dining and bar areas using different fabrics colors and materials

Regina Urner, senior interior designer for Design Tribe, knows it is also important to stay true to the brand when designing for a hospitality space. In her 5 Key Elements of Restaurant Design, Urner reminds us that a fine dining restaurant should not have a ‘hodgepodge of chairs and tables,” or that cloth napkins belong in a BBQ joint. Employing Urner’s philosophy, using furniture from the same collection coordinates the differing spaces and keep continuity throughout a design and keeping it on brand. This is something your clients will notice and appreciate.

The opportunity to provide designers a seating collection with versatility to be used throughout a design is one of the reasons Aceray introduced its Gala collection in 2013. Gala blends modern and classic design, lending styling opportunities for casual to elegant spaces. This offers designers opportunities to incorporate the collection as ensemble or featured pieces.

When architecture is the star, make sure the furniture is still a strong supporting cast

Focus on Guest Comfort

Beyond adding to the ambiance of a restaurant or hotel, well-designed furniture must provide comfort for guests. There is no point for furniture only looking good without providing comfort. When guests are comfortable, they are more relaxed. For a restaurant, keeping guests comfortable equates to guests spending more beyond their meals, such as on after dinner drinks, desserts, or coffees. For a hotel, offering spaces for quite reflection, an area for relaxation, or a place to reunite with traveling companions, provide guests with distinct yet individualized featured comforts they now demand.


Let seating shine in a design, it can provide the touch that makes a space pop.

When designing for hospitality, from creating an overall look to the nuanced details is about providing guests with a unique and impressive space while staying true to the brand. Connecting distinct areas in a project is as big of a challenge as balancing the expectations of the client. From materials to lighting, environment to furniture, no detail is too small to consider in order to realize a fully cohesive design.

Aceray Brano-6 counter stool along window in New York City hotel lounge area

BRANO Brings Design Versatility to Hospitality Spaces

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We find joy adding subtle details in our designs. We create our collections with nuanced details that make them distinctive and lend creative styling opportunities for interior spaces.

Our Brano collection is a well styled and distinctive, offering subtlety in craft by our artisan furniture designers and craftsman. This collection features dining and high-seating options that can be styled for casual to formal hospitality settings.

Aceray Brano-1S stacking side chair stack of two
BRANO-1S side chair stacks four high

The Brano-1S, our stacking side chair, offers a wonderful look while offering excellent comfort. This dining chair is framed by solid wood beech wood that bends gently along the upholstered back and seat.

With options for an upholstered or open back, the Brano-5 barstool and Brano-6 counter stool provide options for one of kind looks in bar and high-seating areas. As with the Brano-1, these high-seats are beech wood framed, with a stainless footrest along the front stretcher. As with nearly all of our collections, each of our Brano seats are available with standard or custom stains and finishes as well as choice of COM, COL or Aceray graded-in upholstery.

Aceray Introduces SPAZIO Modular Lounge

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Resimercial is one of the big design buzzwords in 2019. It certainly is a great mashup. Corporatality is another mashup we like. If incorporating a home-like feeling at the office is du jour, we believe designing with a hospitality aesthetic can be just as comforting.

This is why we designed Spazio, a modular lounge seating system with variable lengths and widths that can be configured into unlimited arrangements and fit most spaces. Spazio features movable backs, allowing users to arrange a lounge area to find their comfort. Its larger sections can also function as group seats, oversized ottomans or coffee tables. Beyond its capacity for countless lounge arrangements, we made Spazio to provide durable comfort and be the modular lounge system ideal for today’s office environments – and a great option for hospitality.

The Unico Design Solution

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Privacy in lobby spaces and open office areas can be a rare commodity. Whether a guest wants a quiet space to relax with a book or co-workers need a convenient space to meet, a unique and creative design solution is needed.

Our solution is Unico, a stand-alone privacy armchair featuring a tall back with an exaggerated proportions of its wings. Its unique design lends a compelling look to create dynamic areas in lobbies and offices and a great space for privacy. Combining several Unico armchairs together provides a stylish and sound-absorbing retreat.

Aceray Continues Two Decades of Excellence

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Blending old world expertise with current technologies and design, Aceray manufactures contract seating and table solutions for interior and exterior spaces. For nearly two decades, Aceray’s team of designers has delivered innovative collections of contemporary and timeless furniture styles that distinguishes Aceray as a leading manufacturer.

Unmatched Craftsmanship

We employ state-of-the-art equipment and technologies, necessary when manufacturing high- quality furnishings. Yet, the backbone of Aceray’s success has always been the people who make our furniture. Their innovation and imagination is inspirational and they are masters of their craft, creating furniture unmatched in its artisanship.

Creating Classics

Our team of international furniture designers combine innovation and creativity to design our modern yet timeless collections. Their inspiring creations provide the opportunity for interior designers to compose spaces that are unique and memorable.

Dedicated to Environmental Sustainability

Aceray uses materials from solid woods, unique metal finishes, and fashionable fabrics along with stone, marble, and glass into our products. Dedicated to minimizing the impact on the environment, our materials conform to the highest environment requirements, including:

  • • Wood harvested in accordance with the latest sustainable technologies
  • • Low formaldehyde factory emissions
  • • Water-based finishing systems
  • • 100% recyclable wood components, resins, polymers and metal products

In addition, our manufacturing methods surpass the strict environmental rules imposed by European regulatory authorities.

To learn more about Aceray products and collections visit our website: www.aceray.com.

Introducing the Stylish and Versatile Ballo

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WHEAT RIDGE, CO, January 17 – Aceray is introducing several exciting collections in 2019 that feature modern, versatile, and trend setting designs that complement their existing lines and demonstrate why Aceray is a leading North American commercial furniture manufacturer.

One collection new to Aceray in 2019 is the versatile Ballo. This collection offers a full-range of commercial seating for dining, lounge, bar and counter areas. Handcrafted with solid ash wood frames and generously padded seats, Ballo provides unmatched quality and lasting comfort.

The design details immediately distinguish Ballo, including tufted upholstery and angled side stretchers. These lend a style that fit many commercial interior spaces, a favorite for hospitality environments yet well suited for office and educational spaces. As with nearly all Aceray designs, Ballo is available in standard or custom stains and upholsteries, providing even more design versatility

The Ballo collection was designed by Carlesi Tonelli, the team behind several of Aceray’s top-selling collections such as Gala, Prisma, and Mira as well as new products, Molto and Unico. This team finds inspiration in new trends, new materials and technologies to develop innovative and sustainable products.

For 18 years, Aceray has blended old world craftsmanship with state-of-the-art technology to deliver modern yet timeless furniture collections. They have cultivated a team of international furniture designers whose inspirations provide interior designers great opportunities to compose unique and memorable spaces.

The Playfully Elegant BOLIDE Lounge

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Inspire imagination with Bolide, a new lounge collection exclusive to Aceray. This collection marries deco and modern styling and its curved design and polished, chrome steel legs offer touches of playful elegance. Bolide comes in three widths and is a perfect addition to hospitality spaces and lounge settings.